How The Usage Of Stanchions Can Benefit Your Business
June 7th, 2011 | 
Author: Stanchions are incredibly efficient crowd control devices. They generally consist of weighted vertical posts that are joined together with removable pieces of material.
Stanchions operate very well in places where sizable groups of customers need to be efficiently guided to particular destinations or areas. They are not usually suitable for large, crowded events such as festivals and concerts. But, for places like banks, retail stores and takeaway food outlets, in which a large and consistent stream of customers has to be handled, they are a terrific solution to crowd control.
For instance, in numerous fast food merchants the tills will be encompassed by a sea of customers, none of which are entirely sure where they are standing in the queue or which particular till that they are aiming for. This can often be rather unfair. This ‘system’ helps it be very simple for rushed or rude customers to queue jump, whilst more timid customers remain at the back.
Similarly, many banks have different areas dedicated to a particular service. This could again create problems when a customer is unable to clearly decide which queue is which. Rather, the customer is stuck amidsta sea of equally bewildered customers, struggling to ascertain where they ought to actually be stood.
An effective answer to each of these challenges and more is the use of stanchions. In a fast food outlet, stanchions can be utilised to clearly mark each queue line. This is much fairer as customers can see which queues are the shortest, and as soon as they enter a queue, they’ll be served in the sequence in which they arrived. Stanchions could as an alternative, be utilised to indicate a ‘single line queue’. Single line queues are commonly the fairest queuing system possible because it makes sure that every customer is assisted in the order in which they came into the building. Single line queues get rid of the frequent customer aggravation wherein they pick a queue that seems to be rather short, only to find that the person at the front is completing a really large order and holding up the movements of the line.
Stanchions could also be used to related effect in banks, in an effort to establish which queue is devoted to which area. This will substantially lessen customer frustration whilst also increasing customer satisfaction.
But exactly how can this benefit the company, along with the customer?
Customer centered businesses will benefit from utilising adequate methods of crowd control because it should help ensure that customers are satisfied with their experience. This will make it rather more likely that they’ll become a repeat customer while also informing their friends and family of the efficient and positive service.
Secondly, customers viewing a long, unorganised queue of people can often resolve to go somewhere else for the products or service they need. In the same way, if a customer has joined a queue but then determines it is taking too long, they could leave. This can heavily dent business profits, not simply because custom is being lost whenever a customer exits, but also because they may develop an adverse opinion of the company, choosing not to try and make a purchase on a different occasion, whilst also telling friends and family to avoid the company.
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